This recession is fast becoming a depression. Or it already is one, I have to look at Obama's speech to congress from Tuesday 2/24. Funny, when we got our magical president, I thought I'd get my job back. (With a name like O'bama, you'd think he'd have leprechaun powers!)
Seriously, though? It's a drag. Friends are dropping like flies and in a few weeks when their severance runs out, what do these career kids do then? Poor little bunnies, in this mid-apocalyptic age, you have to protect yourselves! Maybe it's on-again-off-again freelancing that made me stay ready but I saw the cloud of dust down the road, and when I got my last check, the Q web site was up and running and we had new business meetings the very next week.
I hope to employ as many of my fellow freelancers as possible in the very near future, with our new prêt à porter business model. The big agency is a dying breed. Swanning creatives, with their grand ideas and force-feeding the client, to serve creativity for creativity's sake, are going to be roonming with the Dodo. Producers expensing thousand dollar dinners (you know who you are - T.D.!!!) can spend eternity in hell eating SpaghettiO's out of the cold can. With a SPORK, bitches!
Just as I was replaced with the younger and faster, big agencies will be replaced with agencies smaller and more agile. (insert dinosaur reference... HERE.) And my partner and I figure that someone's going to figure out how to make great advertising significantly cheaper—so we can get back to selling cars and clothes and booze and smokes—and it may as well be us.
Seriously, I need to buy a house while the market is still soft.
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1 comment:
I've still got a job... but then again, I would'nt put it past me to fire myself.
Better stop bloggin' & look busy!
xoh
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